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Bentley and MOOR: Two brands, one Mission. Elevating guest experiences

Did you know Bentley Europe offers not just one, but two distinct brands? While both share our commitment to quality and functionality, each brand serves a unique purpose in the hospitality industry.

Bentley is all about innovative, high-quality and sustainable in-room solutions. With a focus on luxury, customisation and design, Bentley products combine elegance with practicality, enhancing the guest experience at every touchpoint.

MOOR delivers robust, functional, reliable and affordable in-room products. This brand focuses on affordability without compromising on quality, making it a smart choice for hotels that prioritise practicality and efficiency.

At Bentley Europe, we believe every detail makes a difference. Whether you need premium luxury or functionality, we have the right solution for your hotel.

Bentley: Finishing touches with a premium feel

The Bentley collection is known for its refined aesthetic and tactile detail. It is designed for 4- and 5-star hotels that want every guest touchpoint, from the welcome tray to the waste bin, to reflect the overall quality of the room.

Key features:

  • Focus on form, function and flawless guest presentation
  • Thoughtfully designed to complement premium interiors
  • Subtle, cohesive finish across trays, bins and accessories
  • Premium materials

Bentley is for hoteliers who see room accessories not as add-ons, but as part of the room’s design story.


MOOR: Practical solutions with a purpose

MOOR was developed with a different hospitality segment in mind, mid-range hotels, economy chains and service apartments that prioritise function, durability and efficiency.

Key features:

  • Neutral, understated designs
  • Budget-conscious without compromising quality
  • Robust, built to withstand daily use with minimal upkeep
  • Created with functionality and practicality in mind

MOOR for your room. Nothing more, nothing less. That's MOOR, for every day and every stay.


Choosing what’s right for your rooms

While both brands meet hospitality-grade quality standards, the choice comes down to what fits your brand identity, room type and budget.

Feature BentleyMOOR
Target segment4- and 5-star hotels3-star hotels and budget chains
MaterialsPremium finishesDurable
Look & feelSoft, warm, luxuriousSleek, practical, modern
Product characteristicsBroad collection, refined detailEssential range, functional focus
Housekeeping-friendly?YesYes

Bentley and MOOR are often selected based on room type, budget and brand preference. Many hotels find a combination of both works well across different categories.


Frequently Asked Questions

Can MOOR products be used in higher-end hotel rooms?

Absolutely. While MOOR is designed with practicality and affordability in mind, its neutral and durable design makes it suitable for a variety of spaces where function is key. It depends entirely on the concept and styling of your hotel.

Is it possible to combine Bentley and MOOR within the same hotel?

Yes. Many hotels successfully use Bentley and MOOR side by side, tailoring the selection to the needs of each room type. For example, Bentley may be used in premium suites while MOOR serves standard rooms or service apartments. Together, they create a consistent yet flexible in-room experience.


Final Thought

At Bentley Europe, we believe the difference is in the detail, but details can take many forms. Whether you choose Bentley or MOOR, or a combination of both, you’ll be offering your guests something consistent: quality they can trust and design that feels considered.

If you’d like tailored advice on which range best suits your property, we’d be happy to help.

Contact us to discuss your hotel’s needs.


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